If you're searching for an all-in-one funnel-building and marketing automation platform, ClickFunnels Platinum might have caught your attention. But at $297 per month, it’s definitely not a small investment. The real question is whether it actually delivers enough value to justify the price or if it’s just another overpriced tool with a lot of hype.
I’ve spent a lot of time navigating the world of sales funnels, automation, and online marketing. And if there’s one thing I’ve learned, it’s that having the right tools can make or break your business. Managing different software for landing pages, email automation, and affiliate management can feel overwhelming, not to mention expensive. That’s why ClickFunnels Platinum is such an interesting option—it claims to replace multiple tools with one seamless system.
But does it really live up to the promise? That’s exactly what I’ll break down in this review. I’ll go over everything from pricing and features to real-world usability, benefits, and whether it’s the right choice for you. By the end of this, you’ll have a clear idea of whether ClickFunnels Platinum is worth it or if you’re better off sticking to the standard plan or exploring other alternatives.
What Is ClickFunnels Platinum?
If you’ve ever used ClickFunnels or even just looked into it, you already know it’s one of the most popular funnel-building platforms out there. It’s designed to help entrepreneurs, digital marketers, and business owners create high-converting sales funnels without needing coding or design skills. But what about ClickFunnels Platinum? Is it just a fancier name for the same thing, or does it actually offer something extra?
ClickFunnels Platinum is the premium, upgraded version of ClickFunnels, built for people who need unlimited funnels, advanced automation, and an integrated affiliate system. If you’re running a growing business and you’re tired of juggling multiple tools for email marketing, affiliate tracking, and funnel building, this plan might be exactly what you need.
The biggest advantage of ClickFunnels Platinum is that it doesn’t just help you build funnels—it helps you scale and automate them.
Here’s what makes this plan stand out:
Unlimited funnels and pages – No more limits on how many funnels you can build. This is a game-changer if you run multiple businesses or need extensive sales funnels.
Follow-Up Funnels – A built-in email and SMS automation system that lets you follow up with leads and customers automatically.
Backpack – A fully integrated affiliate management system, so you can create and manage an affiliate program for your products.
FunnelFlix – Exclusive training courses from some of the biggest names in marketing and business growth. It’s like Netflix, but for entrepreneurs.
Priority support and extra integrations – Faster response times when you need help and additional integrations to streamline your workflow.
Who Is ClickFunnels Platinum Review For?
If you’re wondering whether ClickFunnels Platinum is the right tool for you, I’ve got you covered. This review is for anyone who’s serious about growing their business online and wants a streamlined way to generate leads and sales without dealing with tech headaches.
If you’re an entrepreneur or business owner struggling to convert website visitors into paying customers, this might be exactly what you need. ClickFunnels Platinum is designed to help you build high-converting sales funnels with zero coding or design skills, making it perfect if you’re tired of piecing together multiple tools.
If you’re an affiliate marketer, you’ll love that it comes with Backpack, a built-in affiliate management system. No need to invest in separate software to manage commissions, track referrals, and incentivize affiliates—it’s all built right in.
If you’re a coach, consultant, or course creator, this platform makes it ridiculously easy to sell your expertise. Whether you’re running webinars, offering one-on-one coaching, or selling digital products, ClickFunnels Platinum gives you the tools to build landing pages, accept payments, and follow up with leads automatically.
And if you run an eCommerce store, this could be a game-changer. Instead of sending people to a generic product page that barely converts, you can create a highly optimized sales funnel designed to maximize revenue. You can even add upsells, downsells, and one-click order bumps to increase your average order value effortlessly.
ClickFunnels vs. ClickFunnels Platinum: Key Differences
If you’re trying to figure out whether to go with ClickFunnels (Basic) or ClickFunnels Platinum, I totally get it—pricing is a big factor. But the truth is, there are some big differences between the two plans that might just make the extra $200/month worth it, depending on your needs.
So let’s break down the key features that set them apart:
Number of Funnels
With ClickFunnels Basic, you’re limited to 20 funnels. That’s fine if you’re just starting out and only need a few funnels for specific offers or promotions. But with ClickFunnels Platinum, you get unlimited funnels, meaning you can create as many as you want, which is a huge advantage if you plan to scale.
Number of Pages
Similarly, with ClickFunnels Basic, you’re limited to 100 pages. For many small businesses, that’s enough, but if you need more flexibility or want to build complex sales systems, Platinum gives you unlimited pages. No more stressing about reaching a page limit when you’re growing!
Follow-Up Funnels (Email & Automation)
One of the biggest features missing from ClickFunnels Basic is Follow-Up Funnels, which is advanced email and SMS automation. With Platinum, you get this built-in, allowing you to automate your entire lead follow-up process, which is a huge time-saver and makes it easier to nurture leads without lifting a finger. If email marketing is part of your strategy, this alone might be a game-changer.
Backpack (Affiliate Management System)
Another feature you get with Platinum is Backpack, an integrated affiliate management system. With this, you can create and manage your own affiliate program without needing to use a third-party tool. You can track referrals, set commissions, and manage affiliates directly inside ClickFunnels. This is especially useful if you’re looking to expand your sales force without hiring a ton of people. The Basic plan doesn’t include this, so it’s a great feature if you’re serious about affiliate marketing.
FunnelFlix (Training Courses)
When you upgrade to ClickFunnels Platinum, you also get full access to FunnelFlix, which includes exclusive training courses from some of the biggest names in marketing. If you’re serious about learning how to grow your business using funnels, this is a major perk. With the Basic plan, you only get limited access, so if you want to level up your marketing knowledge, the Platinum plan will definitely be worth it.
Monthly PriceOf course, all these additional features come at a price. ClickFunnels Basic costs $97 per month, while ClickFunnels Platinum is priced at $297 per month. It’s a jump, but if you’re planning to scale your business or need the advanced features, the extra $200 could be well worth it for the added value you’ll get.
What Makes ClickFunnels Platinum the Premium Version?
So, what makes ClickFunnels Platinum stand out from the basic version? It’s not just a shiny label—it’s packed with features that can take your business to the next level. If you’re serious about growing your funnels, automating processes, and scaling up your marketing, Platinum brings some serious value to the table.
Here’s what makes it truly the
Premium version Unlimited Funnels & Pages: One of the biggest differences between ClickFunnels Basic and Platinum is the unlimited funnels and pages. With the Basic plan, you’re capped at 20 funnels and 100 pages, but with Platinum, you can create as many funnels and pages as you need. This is a huge deal for growing businesses—especially if you plan to run multiple campaigns, create different sales flows, or build complex customer journeys. Unlimited funnels mean you won’t hit a wall when you need to launch a new funnel. More funnels, more pages, and more ways to sell. Simple as that.
Advanced Email Marketing (Follow-Up Funnels): Another standout feature of Platinum is Follow-Up Funnels, which is essentially an advanced email autoresponder and marketing automation tool all rolled into one. This means you can send targeted email sequences to nurture leads and automate your entire follow-up process. The integration of SMS messaging is also included, which is a game-changer in today’s mobile-first world.
Having this built-in means you don’t need to buy or manage separate email marketing tools. It’s all part of the Platinum package, saving you both time and money.
Affiliate Management System (Backpack): If you’re planning to grow through affiliate marketing, then Backpack will probably be the feature that makes you pull the trigger on the Platinum plan. Backpack is ClickFunnels' built-in affiliate management system. It allows you to create and manage your own affiliate program right inside the platform.
You can track referrals, manage commissions, and automate payments. This means you can build an army of affiliates to promote your products, and you don’t need a third-party tool to manage them. It’s a complete solution that helps you run and scale your affiliate program with ease.
Exclusive FunnelFlix Training: Another awesome perk of Platinum is FunnelFlix, which is like a Netflix for entrepreneurs. You get access to a library full of marketing and business courses from some of the top experts in the industry. Whether you’re looking to improve your marketing skills, get better at sales, or learn about funnel-building techniques, FunnelFlix has you covered. This is an exclusive benefit of the Platinum plan and a huge bonus if you want to grow your knowledge while building your business.
Priority Support & Additional Integrations: When you go Platinum, you get priority support. This means when you need help, you won’t be stuck waiting around for a response. You’ll get faster, more direct support to solve any issues or answer any questions you have.
Platinum also comes with additional integrations, meaning you can connect ClickFunnels to more third-party tools, whether you’re integrating your email service provider, payment gateways, or marketing apps. This gives you more flexibility to streamline your workflow and run your business the way you need to.
ClickFunnels Platinum Features & Benefits
1. Funnel Building & Automation
One of the biggest reasons marketers choose ClickFunnels Platinum is its powerful funnel-building capabilities. The drag-and-drop editor allows users to create:
Lead generation funnels (collect emails and grow your list)
Sales funnels (sell digital and physical products)
Webinar funnels (host live or automated webinars)
Membership sites (build recurring revenue models)
Ecommerce funnels (integrate with Shopify and payment gateways)
With pre-built funnel templates, even beginners can create high-converting sales processes in minutes.
2. Unlimited Funnels & Follow-Up Funnels
Unlike the basic plan, ClickFunnels Platinum provides unlimited funnels, pages, and visitors. This is a game-changer for growing businesses, as you're not restricted by funnel limits.
Additionally, Follow-Up Funnels is an advanced email marketing and automation tool that allows you to:
Segment your audience and send targeted messages
Automate email sequences to nurture leads
Send SMS and voice broadcasts for better engagement
Trigger automated responses based on user behavior
This means you no longer need third-party email marketing tools like ActiveCampaign or Mailchimp—everything is built directly into ClickFunnels Platinum.
3. Backpack (Affiliate Management System)
With Backpack, ClickFunnels Platinum users can create their own affiliate programs. This allows businesses to:
Recruit affiliates to promote their products
Track commissions and referrals in real-time
Set up multi-tiered commissions for different affiliates
Automate payouts and manage affiliate sales
If you run a digital product, online course, or subscription service, Backpack can help you increase sales by leveraging an affiliate marketing network.
4. Traffic & Conversion Tools
ClickFunnels Platinum includes essential tools to drive traffic and optimize conversions, such as:
A/B split testing (compare different page versions to see what works best)
Custom domains and branding (build a professional funnel with a branded domain)
SEO and analytics tools (track performance and optimize pages)
These features ensure that your funnels not only attract visitors but also convert them into customers.
5. FunnelFlix: Marketing Training Library
One of the most unique aspects of ClickFunnels Platinum is FunnelFlix, a Netflix-style training platform with exclusive business and marketing courses.
It includes content from industry leaders like:
Russell Brunson (ClickFunnels founder)
Tony Robbins
Dan Kennedy
Jay Abraham
ClickFunnels Platinum Pricing: Is It Worth It?
ClickFunnels Platinum costs $297 per month, which is a significant jump from the basic $97/month plan. But considering the unlimited funnels, email automation, and affiliate management system, the price can be justified for serious marketers.
Here’s a pricing breakdown:
Plan | Price | Features |
ClickFunnels Basic | $97/month | 20 funnels, 100 pages, basic features |
ClickFunnels Platinum | $297/month | Unlimited funnels, Follow-Up Funnels, Backpack, FunnelFlix |
Two Comma Club X | $2,497/month | Private coaching, VIP support, exclusive resources |
ClickFunnels Platinum vs. Competitors
When considering ClickFunnels Platinum, it’s useful to compare it with other funnel-building and marketing platforms.
Platform | Features | Pricing | Best For |
ClickFunnels Platinum | Unlimited funnels, automation, affiliate system | $297/month | Businesses needing all-in-one funnel and marketing automation |
Kartra | Funnels, email, video hosting, memberships | $199/month | Entrepreneurs who need built-in CRM and email automation |
GrooveFunnels | Free plan available, lifetime deal option | $299 (one-time) | Budget-conscious users who need basic funnel tools |
Leadpages | Landing pages, lead generation | $49/month | Beginners needing a simple landing page builder |
Each tool has its pros and cons, but ClickFunnels Platinum stands out for its powerful automation, training, and affiliate features.
Final Thoughts
After taking a deep dive into this ClickFunnels Platinum review, it’s clear that the plan offers some powerful features that could be a game-changer for marketers, entrepreneurs, and businesses that rely on funnels and automation. But the decision to upgrade comes down to your business needs and whether the additional features align with your goals.
If you’re someone who needs unlimited funnels and pages to scale your business without any restrictions, ClickFunnels Platinum could be the right choice. It’s also perfect if you’re looking for advanced email automation through Follow-Up Funnels to nurture leads without doing all the work manually. Plus, if you’ve been wanting to create your affiliate program, the Backpack feature is a big plus, allowing you to manage referrals and track commissions directly inside the platform. Let’s not forget the FunnelFlix training library, which is an amazing resource for anyone looking to level up their marketing and business knowledge.
However, if your needs are more basic—like if you only need a few funnels to get started or you already have email marketing and affiliate management tools in place—then the $97 ClickFunnels plan might be enough for now. It’s a more budget-friendly option, and it still allows you to build great funnels without all the advanced features.
FAQs
1. Is ClickFunnels Platinum worth the upgrade?
Yes, if you need advanced automation, unlimited funnels, and affiliate management. The extra features are perfect for scaling your business.
2. How does ClickFunnels Platinum compare to the standard plan?
Platinum ($297/month) offers unlimited funnels, pages, Follow-Up Funnels, Backpack for affiliate management, full FunnelFlix access, and priority support. The Standard plan ($97/month) has limitations on funnels, and pages, and lacks these advanced features. If you need more flexibility and automation, Platinum is the way to go.
3. Can I use ClickFunnels Platinum for eCommerce?
Yes! ClickFunnels Platinum is ideal for eCommerce, helping boost conversions through sales funnels. It’s great for one-product stores, high-ticket items, and upselling. Plus, it integrates with Stripe, PayPal, and Shopify for easy payment processing.
4. Does ClickFunnels Platinum replace my email marketing software?
Yes, Follow-Up Funnels replace tools like ActiveCampaign and Mailchimp, automating emails, SMS, and follow-up sequences. It also integrates with tools like AWeber and GetResponse.
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