I first explored how to build online sales funnels, manage email marketing, and streamline my digital business. It didn’t take long to realize that two platforms consistently came up: ClickFunnels vs Kartra. Both platforms offer powerful tools to make marketing smoother and more efficient, but choosing between them can feel overwhelming.
That’s why I wanted to create this comprehensive ClickFunnels vs Kartra comparison—to break down the details of what each platform offers, dive into their pricing, features, integrations, and user experiences, and ultimately help you decide which one will be the perfect fit for you in 2024.
ClickFunnels vs Kartra The Ultimate Showdown
Whether you're just starting as an entrepreneur or a seasoned marketer, picking the right platform to run your business is crucial to your success. Both ClickFunnels and Kartra market themselves as all-in-one solutions for digital marketers, but they go about it differently.
ClickFunnels has become well-known for its powerhouse sales funnel-building capabilities. At the same time, Kartra pitches itself as a complete marketing suite that not only covers sales funnels but also integrates email marketing, membership site management, and more, all in one cohesive platform.
What is ClickFunnels?
ClickFunnels is all about helping you create sales funnels that convert. If you're like me, you know how important it is to have a seamless process for getting potential customers through the door. With ClickFunnels' intuitive drag-and-drop editor, I can quickly build everything from landing pages and opt-in forms to upsell/downsell funnels and full sales pages—no tech skills needed. What I love about it is that it comes with everything I need to boost conversions, like email marketing tools, membership site capabilities, and payment integrations—all wrapped up into one platform.
Key Features of ClickFunnels
Funnel Builder – This is the heart of ClickFunnels. It allows me to design full sales funnels to generate leads and convert those leads into actual sales.
Templates and Page Builder – What’s awesome here is that ClickFunnels offers a bunch of pre-built templates for landing pages, opt-ins, and sales pages. And the page builder is super customizable, so I can tweak everything to fit my needs perfectly.
Affiliate Program – This is perfect if you want to create and manage your own affiliate marketing program. The built-in affiliate management system is straightforward, making it so much easier to run campaigns with affiliates.
Email Autoresponder – ClickFunnels also gives me the ability to set up automated email sequences. It’s perfect for nurturing leads, capturing subscribers, and pushing them down the sales funnel automatically.
Payment Gateway Integrations – I can connect with popular payment processors like Stripe and PayPal, which makes checkout simple and seamless for customers.
ClickFunnels Pricing
ClickFunnels has three pricing options, depending on what you're looking for:
Basic Plan – This one starts at $147/month and gives me access to 20 funnels and 100 pages, which is a solid start if you’re just getting going.
Platinum Plan – At $197/month, this plan unlocks unlimited funnels, pages, and includes follow-up funnels. It’s perfect if you want to scale things up and need more flexibility.
Two Comma Club X – This one’s for businesses that need advanced features. At $2,497/month, it includes extras like Actionetics (advanced email automation) and FunnelFlix (a collection of marketing training courses). It's definitely a big jump in terms of pricing but offers a broader set of tools for serious growth.
Who Should Use ClickFunnels?
ClickFunnels is perfect for small businesses and entrepreneurs who want an easy-to-use tool that helps build high-converting sales funnels quickly—without needing any technical know-how. It’s especially great if you’re a marketer wanting to set up affiliate programs, membership sites, or even simple online course systems. The flexibility and simplicity make it an excellent choice for anyone looking to streamline their marketing process and start seeing results fast.
What is Kartra?
Kartra markets itself as an all-in-one platform that’s perfect for entrepreneurs and business owners who want to scale their digital marketing strategies. While it’s similar to ClickFunnels in many ways, Kartra goes a step further by offering even more tools to streamline your business. Beyond sales funnels, it includes features like customer relationship management (CRM), helpdesk solutions, and comprehensive automation—all integrated into one platform. This makes it an ideal choice if you want to bring all your marketing efforts under one roof and take your business to the next level.
Key Features of Kartra
All-in-One Suite – What really sets Kartra apart is how it bundles everything into one package. It integrates a wide range of tools: sales funnels, landing pages, email campaigns, membership sites, and even a helpdesk system. It's like having everything you need under one roof.
Advanced Email Automation – Kartra’s email marketing tools take things a step further than ClickFunnels, offering more advanced automation features. You can set up triggers, sequences, and even multi-step workflows, which allows you to personalize and optimize your email campaigns like never before.
Video Hosting – Unlike ClickFunnels, Kartra includes video hosting that’s specifically optimized for marketing and product launches. If you rely on video content to promote your products or services, this is a huge time-saver.
Membership Sites – Building and managing membership sites is a breeze with Kartra. It also supports the creation of online courses, which makes it a solid alternative to specialized learning management systems (LMS).
Helpdesk Integration – Kartra comes with a built-in support desk system. You can easily handle customer service tickets and support requests, which streamlines the process of providing top-notch customer service.
Kartra Pricing
Kartra uses a tiered pricing structure, so you can choose the plan that best fits your business:
Starter Plan – At $99/month, this plan offers 1 website, 2,500 leads, and up to 15,000 emails per month. It’s perfect if you’re just starting out and need a solid foundation.
Silver Plan – For $199/month, you get 3 websites, 12,500 leads, and 125,000 emails per month. It’s great for growing businesses that need a little more flexibility.
Gold Plan – Priced at $299/month, this one includes 5 websites, 25,000 leads, and 250,000 emails per month. It’s ideal for expanding businesses looking to scale.
Platinum Plan – For $499/month, you get 10 websites, 50,000 leads, and 500,000 emails per month. This plan is perfect for bigger operations or businesses that need everything Kartra has to offer.
Who Should Use Kartra?
Kartra is a great fit for business owners and marketers who want an all-in-one solution. If you're looking to fully automate your marketing—from creating landing pages to setting up email automation and even managing membership areas—Kartra has you covered. It’s a platform that can grow with your business, making it perfect if you’re ready to streamline and scale your entire marketing system.
ClickFunnels vs Kartra Key Differences
Ease of Use
In terms of user-friendliness, both platforms have their strengths and weaknesses.
ClickFunnels excels in simplicity, especially for building sales funnels. The drag-and-drop editor is super intuitive, making it easy for beginners to start creating funnels right away.
Kartra, on the other hand, has a bit of a steeper learning curve. While it’s packed with features, the vast array of options can feel overwhelming for new users. But once you get the hang of it, it becomes a powerful tool.
Funnel Building Features: ClickFunnels vs Kartra
ClickFunnels really focuses on funnel-building and makes it simple to set up upsells, downsells, and order bumps in a streamlined way. It’s perfect if your main goal is to build high-converting sales funnels with minimal hassle.
Kartra, on the other hand, offers funnel-building capabilities too, but it's part of a larger marketing ecosystem. If you're looking for more diversity in your tools, like email autoresponders or membership site integration, Kartra has those features bundled with its sales funnels. It’s great for marketers who want to manage everything under one roof.
Marketing Automation
Kartra really shines in this area with its detailed segmentation, automated workflows, and behavior-triggered sequences. It's perfect if you want to personalize your email marketing at a deep level.
ClickFunnels does offer email follow-up funnels, but it doesn’t quite have the same level of control over automation that Kartra does. If automation is a big part of your strategy, Kartra’s the one to go for.
Integrations with Third-Party Tools
Both ClickFunnels and Kartra integrate with popular third-party tools like PayPal, Stripe, and Zapier, but Kartra really stands out with its deep CRM features and an all-in-one marketing environment. It’s perfect if you need a complete marketing system that keeps everything connected.
On the other hand, ClickFunnels doesn’t have a built-in CRM, as it’s more focused on the sales funnel side of things. If you’re looking for a platform dedicated to funnels, ClickFunnels is still a great choice—it just doesn’t cover the CRM side as comprehensively as Kartra.
ClickFunnels vs Kartra Pricing Comparison
Getting a clear understanding of the pricing for ClickFunnels vs Kartra is super important when you're trying to figure out which platform offers the best value for your business. The cost can make a big difference in how you scale your operations, so let’s dive into the details and compare the prices for both platforms.
ClickFunnels Pricing Plans
As I mentioned earlier, ClickFunnels has three different pricing tiers. Let’s break down what each one includes:
Basic Plan – $147/month
Funnels/pages: 20 funnels, 100 pages
Email sends: 20,000 per month
Key features: Funnel creation, landing pages, opt-in forms, and basic automation.
Platinum Plan – $197/month
Funnels/pages: Unlimited funnels/pages
Email sends: 100,000 per month
Key features: Everything in the Basic plan, plus Follow-up Funnels, and Actionetics (advanced email automation).
Two Comma Club X – $2,497/month
Funnels/pages: Unlimited funnels/pages
Email sends: 1,000,000 per month
Key features: Exclusive features, coaching, FunnelFlix, dedicated support, and more.
Kartra Pricing Plans
Kartra has several plans, each designed to fit different types of businesses. Here’s a quick look at what each plan offers:
Kartra offers several plans to suit different business needs. Here’s a breakdown of what each plan includes:
Starter Plan – $99/month
Leads: 2,500 leads
Email sends: 15,000 per month
Key features: Funnel builder, email marketing, basic automation, and hosting for one website.
Silver Plan – $199/month
Leads: 12,500 leads
Email sends: 125,000 per month
Key features: 3 websites and full access to Kartra’s toolset (funnels, email, CRM, etc.).
Gold Plan – $299/month
Leads: 25,000 leads
Email sends: 250,000 per month
Key features: 5 websites, membership area creation, and advanced automation workflows.
Platinum Plan – $499/month
Leads: 50,000 leads
Email sends: 500,000 per month
Key features: 10 websites, custom domains, and additional agency features.
ClickFunnels vs Kartra Pricing
ClickFunnels tends to be on the pricier side compared to Kartra, especially as you move up the pricing tiers. The price jumps significantly once you reach the Two Comma Club X plan.
On the other hand, Kartra offers a bit more flexibility with its all-in-one solution at a lower cost. Plus, it gives you a more comprehensive toolset, even on the lower-tier plans.
If you're just starting out or only need basic sales funnel features, ClickFunnels’ Basic plan could be a great choice. But honestly, Kartra's Starter Plan gives you more tools for a similar price, making it a better option for most people who need a broader set of marketing features all in one platform.
Features Comparison ClickFunnels vs Kartra
In this section, let’s take a closer look at the key features and tools both ClickFunnels and Kartra offer, and compare them side by side.
Funnel Design and Templates
ClickFunnels: The funnel-building tool here is super user-friendly and one of the easiest to work with within the industry. You can quickly create a funnel using a huge library of pre-designed templates. Whether you're making a landing page for opt-ins or a full product sales page, ClickFunnels makes it easy—even for beginners.
Kartra: Kartra’s funnel builder is effective, but it doesn’t quite offer as many templates or the level of customization you get with ClickFunnels. The real strength of Kartra, however, is its ability to automate almost every process within the funnels, thanks to its seamless integration with its full suite of marketing tools.
Email and Automation Tools
ClickFunnels: It offers the Follow-up Funnels, a very robust email marketing tool that integrates well with the sales funnels, giving you the ability to run personalized email campaigns. However, it lacks the advanced segmentation and automated workflow flexibility that Kartra excels.
Kartra: It wins hands down in terms of automation. Kartra allows you to set up more granular workflows and segmentations based on specific user actions. The tools for behavior-driven automation include triggers, sequencing, and email follow-ups.
Affiliate Programs and Membership Sites
ClickFunnels: Affiliate management is strong with Backpack, a built-in tool for managing affiliate programs and commissions. While you can build simple membership sites with ClickFunnels, its membership functionality is not as customizable as Kartra’s.
Kartra: This platform has an advanced membership site management system. It also integrates deeply with its Affiliate Management feature, allowing more detailed reporting and configuration, perfect for creators offering courses or subscriptions.
Customer Relationship Management (CRM)
ClickFunnels: Lacks a built-in CRM but integrates with third-party CRM tools. You can track leads and customers by integrating tools like Zapier or Drip.
Kartra: One of the standout features of Kartra is its CRM which works out-of-the-box. You can view customer behavior, and interactions, and manage your contact lists without needing to integrate external tools.
ClickFunnels vs Kartra Which Is Easier to Use?
Both platforms have user-friendly interfaces, but depending on your needs, one might appeal more than the other.
ClickFunnels User Experience
For newcomers, ClickFunnels is one of the easiest-to-use funnel builders on the market. The drag-and-drop editor is intuitive and doesn’t require coding knowledge. You can quickly build your funnels and sales pages with minimal hassle, and their educational materials make it easy to learn how to navigate the system.
Kartra User Experience
While Kartra offers an incredibly versatile platform with a range of tools, its complexity can overwhelm those who are just getting started with digital marketing. Its vast toolset, which includes automation, CRM, and email sequences, requires a bit more learning time.
Both platforms offer customer support through tutorials, forums, and help desks, but Kartra stands out in its all-encompassing nature by supporting nearly every aspect of your marketing needs under one roof.
ClickFunnels for Beginners
If you are just starting and looking to quickly launch your sales funnel with minimal effort, ClickFunnels for beginners offers the right tools. The simplicity and dedicated focus on sales funnels make it a natural choice for those with limited experience.
Kartra for Beginners
Though Kartra may have a steeper learning curve, it is ideal for those who are ready to scale and need an all-in-one solution. Kartra for small business owners or course creators provides access to tools that enable you to not just manage sales, but run a full-fledged business online.
ClickFunnels for Small Business and Online Courses
If you're running a small business that relies heavily on sales funnels, ClickFunnels for small business can be a game-changer. It’s also a perfect tool for online courses, as it provides a simple process to guide customers through landing pages, sales, and membership areas.
Kartra for Online Courses and Membership Sites
For those running online courses or membership sites, Kartra for online courses stands out because it enables you to build sophisticated membership areas with various levels, access control, and student tracking functionalities.
Alternatives ClickFunnels vs Kartra vs Other Platforms
While ClickFunnels vs Kartra are two of the top tools in this space, there are other competitors worth considering:
ClickFunnels vs Leadpages: Leadpages is more focused on landing page creation. It lacks the full sales funnel capabilities of ClickFunnels, but it’s an excellent alternative if you only need basic lead capture.
Kartra vs Kajabi: Kajabi is another all-in-one platform focused heavily on online courses and membership sites, much like Kartra. Kajabi tends to be pricier but provides a beautiful platform geared toward content creators.
ClickFunnels vs Builderall: Builderall offers a lower price point but doesn't have the same depth or dedicated sales funnel features as ClickFunnels. It's a versatile tool but lacks some premium ClickFunnels functionality.
Kartra vs SamCart: SamCart is a specialized tool for building high-converting checkout pages. While it focuses specifically on e-commerce, Kartra offers a more comprehensive marketing solution.
Conclusion
When choosing between ClickFunnels vs Kartra, the decision ultimately comes down to what your business needs.
Choose ClickFunnels if you need to create high-converting sales funnels, promote affiliate programs, and manage your funnels with ease.
Choose Kartra if you want an all-in-one platform with robust features including email automation, CRM, membership sites, and more for your growing business.
Both platforms provide solid options for marketers, but ClickFunnels is great for streamlined funnel building, while Kartra excels in offering a complete marketing ecosystem.
FAQ
1. Which is better for creating landing pages: ClickFunnels or Kartra?
ClickFunnels is typically better suited for building specialized landing pages because its funnel templates are ready to go and easily customizable. However, Kartra does a solid job, too, especially for those who need integration with membership and automation systems.
2. Does ClickFunnels integrate with email marketing services?
Yes, ClickFunnels integrates with most popular email services, including MailChimp and ConvertKit, although it also has its native autoresponder tool called Follow-Up Funnels.
3. Can I create a membership site with ClickFunnels or Kartra?
Kartra is better suited for creating and managing membership sites, as it includes advanced access and content protection tools.
4. Are there free trials available for ClickFunnels and Kartra?
Yes, both ClickFunnels and Kartra offer free trials that allow you to explore their core features.
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