Choosing the right tool for your business isn’t just a simple decision—it can shape your marketing and sales success. If you’ve been considering platforms like ClickFunnels and Ontraport, you’re looking at two powerful options offering distinct solutions for different aspects of running an online business.
ClickFunnels is known for its focus on building high-converting sales funnels quickly and easily. It’s tailored for entrepreneurs and marketers who want to streamline their sales process, capture leads, and nurture those leads into customers without needing a lot of technical know-how.
On the other hand, Ontraport offers a more robust approach to customer relationship management (CRM) and marketing automation. If you’re looking for an all-in-one system to manage customers, create workflows, and automate your marketing across multiple touchpoints, Ontraport might be your go-to choice.
What Are ClickFunnels vs Ontraport?
What is ClickFunnels?
ClickFunnels is a platform built with one main goal in mind: helping you create highly effective sales funnels that lead potential customers straight to conversions. If you’re looking to streamline your marketing efforts and boost your sales, ClickFunnels has all the right tools for you. It’s specifically designed for marketing, lead generation, and increasing revenue, so whether you're a seasoned entrepreneur or just getting started, it makes it easier to turn prospects into paying customers without needing technical expertise.
Key Features of ClickFunnels:
Drag-and-Drop Funnel Builder: One of the best things about ClickFunnels is the simple drag-and-drop funnel builder. It lets you create custom sales funnels without needing any technical skills—no coding, no complex setups. Just pick what you need, drag it into place, and you’re good to go.
Templates: If you’re short on time or design skills, ClickFunnels also has you covered with a variety of pre-designed funnel templates. Whether you’re setting up landing pages, running a webinar, or planning to upsell flows, there are plenty of templates to choose from to make the process faster and more efficient.
A/B Testing: Want to make sure your funnel is working at its best? ClickFunnels makes it easy to optimize by offering built-in A/B testing. You can run split tests to see what elements of your funnel are performing the best and make adjustments accordingly.
Integrations: Need to connect your sales funnel to payment gateways, CRMs, or email marketing platforms? ClickFunnels integrates seamlessly with popular tools, making it simple to sync everything together for a smooth, automated process. Whether you're using Stripe, PayPal, or your favorite CRM, you can set it up without breaking a sweat.
Who Uses ClickFunnels?
Digital Marketers: If you're in digital marketing, ClickFunnels can be a game-changer. It allows you to build funnels that drive targeted traffic and convert that traffic into sales, making it perfect for anyone focused on generating leads and boosting revenue.
E-commerce Businesses: For e-commerce businesses, ClickFunnels shines when it comes to creating product pages and setting up upsell sequences. It helps you optimize every part of your sales process, turning first-time buyers into repeat customers with ease.
Coaches and Course Creators: If you’re a coach or course creator, ClickFunnels has everything you need to set up membership sites and launch webinars. It gives you the tools to manage your content, communicate with clients, and keep everything automated, so you can focus on your expertise.
What is Ontraport?
Ontraport is an all-in-one marketing automation and CRM platform that’s perfect for managing customer relationships and handling more complex workflows. What I love about it is how it brings everything together in one place. Whether you’re looking to automate marketing tasks, track leads, or create highly personalized customer journeys, Ontraport has the features you need to streamline it all.
Key Features of Ontraport:
CRM: Ontraport offers a comprehensive customer relationship management system that lets you easily track customer data and segment your audience. This is a game-changer when it comes to understanding your customers better and targeting them with tailored messages. By keeping all your data organized, it helps you build stronger, more personalized connections.
Marketing Automation: The marketing automation tools are where Ontraport shines. You can create advanced email sequences, track your customers' journeys, and automate follow-up emails, all without lifting a finger. It makes staying in touch with customers simple, efficient, and effective, helping you nurture leads while saving valuable time.
E-commerce Tools: For e-commerce businesses, Ontraport integrates with shopping carts, handles payment processing, and even manages subscriptions. Whether you’re selling a one-time product or running a membership, these features help automate your processes and keep everything running smoothly.
Membership Site Management: If you’re a content creator or running a subscription-based service, Ontraport has you covered. It’s perfect for managing memberships and keeping content accessible to paying subscribers. The tools help you build a seamless experience for your customers while handling all the backend details—so you can focus on what you do best: creating great content.
Who Uses Ontraport?
Service-Based Businesses: If you're running a service-based business, Ontraport is a great way to centralize your client management and handle appointment scheduling all in one place. It keeps everything organized and makes sure your clients get the attention they need without all the administrative headaches.
Small-to-Medium Enterprises (SMEs): For SMEs, Ontraport can automate workflows and help improve customer engagement. From sending personalized follow-up emails to setting up tasks for your team, this platform makes sure everything runs smoothly so you can focus on growing your business.
Content Creators and Coaches: Whether you’re a content creator or a coach, Ontraport simplifies managing your members, processing payments, and nurturing relationships with your audience. It lets you set up automated emails, track progress, and ensure you’re providing ongoing value to your community.
Quick Comparison Table: ClickFunnels vs Ontraport Overview
Feature | ClickFunnels | Ontraport |
Primary Focus | Sales funnel creation | CRM and marketing automation |
Ideal For | Marketers, e-commerce businesses, course creators | Service-based businesses, membership sites |
Ease of Use | Beginner-friendly | Moderate learning curve |
Specialization | Lead generation, sales optimization | Customer management, marketing workflows |
Pricing | Starts at $127/month | Starts at $24/month (Basic) |
Core Features Comparison
Choosing between ClickFunnels and Ontraport comes down to understanding their core features. Both platforms shine in different areas, and the right choice depends on your specific business needs. Below, I’ll break down key features for a clear ClickFunnels vs Ontraport comparison, giving you the insights needed to decide which tool is the best fit for your business
Sales Funnels and Automation
ClickFunnels is known for its powerhouse sales funnel capabilities. It makes creating optimized sales funnels a breeze, guiding your leads step-by-step from awareness to conversion. The process is streamlined, allowing you to focus on what matters most—turning prospects into customers—without getting bogged down in complicated tech setups. Whether you're just starting or already have a business in full swing, ClickFunnels helps you build funnels that work.
Notable Features in ClickFunnels
ClickFunnels makes it super easy to hit the ground running with its ready-made funnels. Whether you’re hosting a webinar, offering a lead magnet, or launching a product, the pre-designed templates are there to help you get up and running quickly.
The platform also includes powerful conversion tools, like upsells, downsells, and automated follow-up sequences, all designed to help you maximize revenue and turn casual visitors into loyal customers. And if you want to keep your leads engaged, ClickFunnels offers action funnels—basic automation tools that let you nurture your prospects every step of the way.
Ontraport, on the other hand, focuses more on advanced marketing automation and less on funnel creation. It’s incredible when it comes to building long-term customer relationships with its robust workflows. Whether you need complex email sequences or sophisticated customer engagement, Ontraport shines in nurturing and keeping your audience involved over the long haul.
Notable Features in Ontraport:
Ontraport truly shines when it comes to automated workflows. You can easily create complex, visual automation for email campaigns and entire customer journeys. This means you can map out exactly how you want your audience to be nurtured, from start to finish.
What makes it even better is its CRM integration, which combines automation with contact management. This gives you a smooth, seamless experience where your contacts and automation work perfectly together. No more juggling multiple systems.
Plus, Ontraport offers conditional logic, so you can trigger actions based on specific customer behaviors. Want to send a follow-up email if someone clicks a link? Or offer a discount if a customer abandons their cart? It’s all possible, and it helps you create a more personalized experience for each customer.
Feature | ClickFunnels | Ontraport |
Funnel Templates | Yes | No |
Marketing Automation | Basic | Advanced |
Long-Term Engagement Tools | Limited | Comprehensive |
CRM Capabilities
Customer relationship management is an area where Ontraport significantly outshines ClickFunnels. While ClickFunnels does offer basic tools for contact management, it doesn't provide the level of detailed CRM functionality that Ontraport offers. Ontraport excels in this aspect, allowing you to track, segment, and nurture your contacts with much more precision. If managing customer relationships is a major focus, Ontraport is the stronger choice.
What Ontraport Offers:
Ontraport makes managing your leads so much easier with its detailed contact records. You can filter and tag contacts in a variety of ways, making it simple to track the progress of each lead.
With sales pipelines, you can see where each customer is in their journey, giving you a clear picture of every stage in the customer lifecycle. It’s all about staying organized and focused on the right next step.
Plus, Ontraport lets you create custom fields and metrics, so you can tailor its CRM features exactly to your business needs. Whether you need specific data points or unique workflows, it’s flexible enough to adapt to how you operate.
What ClickFunnels Offers:
ClickFunnels includes some CRM capabilities, but they’re more focused on its sales funnels. You can track leads, manage funnel steps, and create email lists to keep things organized. However, it’s not built for full-scale customer relationship management the way Ontraport is. So, if you’re looking for something that goes deeper into customer management and long-term relationship building, ClickFunnels may not be the best fit. It's optimized for driving sales through funnels, but not for handling the detailed interactions and nurturing that a more robust CRM system offers.
Email Marketing
Email marketing is key to nurturing leads, and both ClickFunnels and Ontraport offer unique approaches to help you do that.
With ClickFunnels, email marketing is directly tied to your funnels. Its Follow-Up Funnels feature ensures your email campaigns are closely aligned with your sales goals, automating follow-ups and reminders as leads move through your sales process.
On the other hand, Ontraport takes email marketing to the next level with a more comprehensive system. It lets you create personalized campaigns, so you can segment your audience and send targeted messages to the right people at the right time.
The analytics feature provides detailed performance reports, helping you refine and improve your campaigns over time. Plus, Ontraport includes advanced deliverability settings to help ensure your emails end up in the inbox, not the spam folder, which is crucial for maintaining engagement.
Customization and Integrations
Both ClickFunnels and Ontraport offer integrations with popular tools, making it easy to connect with your existing systems. However, their customization options are where they differ.
ClickFunnels Customization:
ClickFunnels makes it easy to build pages and funnels with its drag-and-drop builder. You don’t need any coding skills to create stunning, high-converting pages—it’s all about simplicity and convenience. Plus, with pre-designed templates, you can hit the ground running and skip the design process entirely. Whether you’re building a sales page or a full funnel, these templates help make the process faster and easier, leaving you more time to focus on your content and strategy.
Ontraport Customization:
Ontraport shines when it comes to customization. You can create highly customizable CRM fields and workflows, tailoring everything to your business's unique needs. This flexibility allows you to track the exact information that matters most and automate processes the way you want.
On top of that, Ontraport offers flexible integrations with popular tools like Zapier, Shopify, and PayPal, making it easy to connect with the systems you already use. Whether you're selling products, managing leads, or automating tasks, it seamlessly works with your existing tech stack, giving you full control over how everything interacts.
Ease of Use
Ease of use is a big deal when comparing ClickFunnels vs Ontraport, especially for business owners who need efficiency without a steep learning curve. Here’s how they stack up in terms of usability.
Is ClickFunnels Beginner-Friendly?
One of the things I like about ClickFunnels is how simple it is to use. It’s designed with users in mind who may not have any technical experience, so you can quickly create sales funnels without needing any coding or complex setup. If you’re someone who wants to get started fast and focus on results rather than figuring out complicated software, ClickFunnels is a great choice.
Why ClickFunnels Excels in Ease of Use:
One of the best things about ClickFunnels is how easy it makes building funnels and pages. With its drag-and-drop editor, creating your funnels is super intuitive—no coding is needed. Plus, there are ready-made templates for various use cases, like lead generation or product launches, so you can jump straight into it without starting from scratch.
For newcomers, ClickFunnels offers step-by-step tutorials that guide you through the funnel creation process. The best part? You can have a funnel up and running in minutes, which is perfect for busy entrepreneurs looking to move quickly.
How User-Friendly is Ontraport?
Ontraport is a powerful tool, but it does come with a steeper learning curve compared to ClickFunnels. With its wide range of features—especially its advanced CRM and automation systems—it takes a bit of time to fully get the hang of things. While it offers more depth, you’ll need to invest time to understand how everything works. But once you do, it’s like unlocking a whole new level of customization and control for your business.
Why Ontraport Requires More Learning:
Ontraport offers a lot of features, and that can feel overwhelming at first. From marketing automation to detailed analytics, there's a ton to explore, and getting comfortable with it all takes time. Setting up complex workflows often involves some trial and error, especially if you're customizing advanced automation to your specific needs.
While Ontraport offers incredible customization options, the depth of that flexibility can add a bit of complexity. It's not always a simple, plug-and-play setup. However, what makes this easier to manage is the platform's extensive documentation, video tutorials, and solid customer support, which guide you through the learning process. Experienced users often rave about its flexibility because it’s a huge advantage for businesses with unique needs that require a more tailored approach.
Ease of Use Comparison
Aspect | ClickFunnels | Ontraport |
Setup Time | Minimal | Moderate to High |
User Interface | Clean, simple, and beginner-friendly | Feature-rich but requires adjustment |
Learning Curve | Low | Moderate to high |
Best For | Beginners, marketers, and small teams | Advanced users and complex workflows |
Pricing and Plans: What Do ClickFunnels vs Ontraport Cost?
Cost is always a big consideration when choosing between marketing and CRM platforms, and the pricing of ClickFunnels vs Ontraport can play a key role in your decision. Depending on what features your business needs, one may be more budget-friendly than the other. Let’s dive into their pricing structures so you can get a clearer picture and make the most informed choice for your business.
ClickFunnels Pricing Breakdown
ClickFunnels has a few pricing tiers designed to fit different business needs, but it’s worth noting that it comes at a premium compared to some other platforms. Let’s take a closer look at what each plan includes, so you can see what’s available at each level:
ClickFunnels Pricing Plans
Basic Plan ($127/month)
With ClickFunnels, you'll get access to all the funnel-building tools and templates you need to get started. The basic plan includes 20 funnels and 100 pages, plus 3 custom domains to personalize your brand. It also comes with limited email follow-up sequences, which is great for basic automation, but you may need to upgrade if you're looking for more advanced features.
Platinum Plan ($197/month)
The ClickFunnels higher-tier plans unlock a lot more flexibility, including unlimited funnels and pages, which is a huge bonus if you need to scale quickly. You'll also get access to Follow-Up Funnels and Actionetics for email automation, allowing you to fine-tune your campaigns. Plus, there’s the Affiliate Management System (Backpack) for managing affiliates, and it supports up to 9 payment gateways, which is perfect if you have multiple ways you’d like to accept payments.
Two Comma Club Plan ($2,497/month)
The ClickFunnels highest-tier plan includes everything in the Platinum Plan, plus some additional perks like exclusive training, dedicated support, and more. For businesses focused on funnel creation and lead generation, the cost may seem high at first glance. However, if you’re looking to scale your business, the advanced features available at these higher price points offer great value in the long run. It’s all about getting the most out of the investment, especially as your business grows.
Ontraport Pricing Breakdown
Ontraport takes a more scalable approach with its pricing. They offer tiered plans that are based on the size of your business and your specific needs. This makes it easier to choose a plan that fits where your business is now—and gives you room to grow without outgrowing your plan too quickly.
Ontraport Pricing Plans
Basic Plan ($24/month)
Ontraport’s entry-level plan lets you manage up to 1,000 contacts and send 1,000 emails per month. It includes some of the basic CRM and automation features, which is great if you're just starting and need the essentials to keep things organized and running smoothly.
Plus Plan ($79/month)
The next tier on Ontraport allows you to manage up to 2,000 contacts with the bonus of unlimited emails—perfect if you’re starting to scale up. You’ll also get access to landing pages, customizable forms, and in-depth reporting to help track and optimize your campaigns as you go. It’s a great middle-ground plan for businesses growing beyond the basics.
Pro Plan ($147/month)
In this Ontraport plan, you can handle up to 5,000 contacts, making it ideal for businesses that are starting to expand. You’ll unlock advanced automation and workflows to streamline processes, plus get 2 user licenses for team collaboration. The plan also includes more detailed reporting tools to give you deeper insights into your campaigns.
Enterprise Plan ($297/month)
For businesses managing over 5,000 contacts, Ontraport’s top-tier plan offers comprehensive customer management solutions tailored for larger enterprises. You’ll get unlimited users, robust sales pipelines, and a wide range of advanced features to keep operations running smoothly.
Which Pricing Plan is Best for Your Business?
ClickFunnels: If your main priority is building high-converting sales funnels, ClickFunnels is your go-to. It’s especially worth it if you’re looking to scale and take advantage of the advanced automation features available in the higher-tier plans.
Ontraport: For small-to-medium businesses that need a powerful CRM paired with marketing automation, Ontraport shines. The Basic or Plus plans are perfect for smaller businesses just getting started, offering great functionality without overwhelming you.
Platform:
ClickFunnelsPrice Range: $127 - $2,497/monthWhat’s Included: Funnel creation, email marketing, and pre-designed templates.
Platform:
OntraportPrice Range: $24 - $297/month Included: CRM, marketing automation, and contact management tools.
Advantages of ClickFunnels vs Ontraport
Now that I’ve gone over the features and pricing for both platforms, let’s break down the key advantages of ClickFunnels vs. Ontraport. This will give you a clearer picture of how each one performs and how user-friendly they are in real-world scenarios.
Why Choose ClickFunnels?
ClickFunnels shines when it comes to sales funnel creation. It’s tailor-made for marketers and entrepreneurs who are laser-focused on converting leads into paying customers with well-crafted, step-by-step funnels.
Key Advantages:
ClickFunnels is the ultimate all-in-one sales funnel solution, and everything about it revolves around converting leads into paying customers. Here’s what stands out:
Pre-Built Funnel Templates: Whether you’re in e-commerce, coaching, or any other niche, ClickFunnels comes with templates designed specifically to meet your needs.
Affiliate Program Management: The Backpack feature simplifies managing affiliate programs, which is a game-changer for expanding your reach.
High-Impact Conversions: With tools like A/B testing and high-conversion funnel designs, you can optimize every step of the buyer journey for maximum results.
Advantages of Ontraport Over ClickFunnels
Ontraport shines in areas where ClickFunnels doesn’t, especially if you’re after a full-fledged CRM and advanced marketing automation. Its strengths aren’t just about managing leads—they’re about building lasting customer relationships and streamlining workflows.
If your business relies heavily on nurturing customer interactions, creating personalized campaigns, and automating complex processes, Ontraport offers the kind of robust functionality that goes well beyond simple sales funnels. This makes it a standout choice for businesses focused on deeper customer engagement and sophisticated marketing strategies.
Why Choose Ontraport?
Ontraport brings together the best of marketing automation and CRM into one seamless platform. It’s designed to help businesses stay on top of every stage of the customer journey, from first contact to long-term relationship building.
By combining powerful automation tools with a detailed CRM, Ontraport makes it easy to manage complex workflows, personalize communications, and track customer interactions. This integrated approach ensures that no lead falls through the cracks and every customer gets the attention they need to stay engaged with your business.
Key Advantages:
Powerful CRM and SegmentationOntraport gives you incredibly detailed tools to manage your customers. You can use tagging, custom fields, and segmentation to track every nuance of customer behavior. This is a lifesaver if you’re juggling a growing list of contacts and want to keep your marketing efforts laser-focused.
Advanced Marketing AutomationThe automation tools in Ontraport are next-level. You can set up workflows, dive into detailed reporting, and analyze performance in ways that go beyond basic tools. It’s a dream for anyone needing more than surface-level automation to run complex campaigns seamlessly.
Subscription ManagementIf subscription-based services are a part of your business model, Ontraport has you covered. Its e-commerce features, including subscription management, fill a gap that ClickFunnels just doesn’t address. It’s perfect for businesses that want to offer memberships or recurring services.
Drawbacks of Each Platform
While both ClickFunnels and Ontraport are packed with features, no tool is flawless. Here’s a quick look at some of the downsides of each:
Drawbacks of ClickFunnels
Limited CRM Functionality: While ClickFunnels offers basic contact management tools, it doesn’t provide the more advanced CRM features you might need if your business requires deeper insights into customer behavior or intricate segmentation. If you're hoping for a robust CRM system to manage detailed customer relationships, you may need to integrate it with other platforms.
Steep Learning Curve for Advanced Features: At its core, ClickFunnels is quite user-friendly, but if you want to leverage its more advanced features—like funnel optimization or split testing—it can take some time to learn. The intuitive nature of the platform is great for beginners, but to maximize its full potential, you might need to invest more time.
Higher Costs at Higher Tiers: While ClickFunnels is relatively affordable at the basic level, the cost quickly escalates as you move up to the more advanced plans, especially with the Two Comma Club plan. The higher tiers, while packed with features, may seem prohibitively expensive for small businesses just starting. It's a great investment if you're scaling and need advanced funnel options, but it can feel overwhelming at first.
Drawbacks of Ontraport
Complexity: Ontraport can be a bit overwhelming, especially for new users. With its advanced workflows, deep segmentation, and robust CRM features, there’s a lot to take in at first. While it offers incredible flexibility and power, it does require some time and effort to master. If you're not used to working with complex systems, it might take a little while to get comfortable.
Lack of Specialized Funnel Features: While Ontraport excels at CRM and automation, it doesn’t have the pre-built funnel templates that ClickFunnels is known for. If you're specifically looking for a platform that can help you create high-converting sales funnels with minimal effort, Ontraport might feel like it’s missing a key component.
Pricing Growth: Ontraport is affordable at the entry-level, but as your business grows and you add more contacts or need additional features, the price can increase pretty quickly. It’s something to keep in mind, especially if you're a small business or just starting, as those higher-tier plans can get costly as you scale.
Use Cases for ClickFunnels and Ontraport
Both platforms cater to different business needs, so the right one depends on your goals and where you are in your business journey. Here's a closer look at which platform might be a better fit for you:
Who Should Choose ClickFunnels?
If you're a small business owner, ClickFunnels is a great choice if you're looking for an easy, effective way to create high-converting sales funnels. It allows you to quickly set up sales processes that guide customers from discovery to purchase, which is essential when you're just starting out.
For e-commerce businesses, ClickFunnels stands out as a solid option. It streamlines product marketing and checkout systems, making it easier to focus on selling without having to worry too much about technical setup. Plus, its features like upsells, down-sells and order bumps can help increase your revenue.
Who Should Choose Ontraport?
For service-based businesses, Ontraport is a fantastic option if you're looking to manage long-term customer relationships. With its automation features, you can easily set up systems to automatically follow up with clients, ensuring that no one slips through the cracks.
For small-to-medium enterprises (SMEs), Ontraport offers the scalability you need to grow. With tools for segmented lists, detailed customer insights, and advanced marketing automation, you’ll have everything you need to personalize your approach and scale your efforts effectively.
Final Thoughts
The decision between ClickFunnels vs Ontraport ultimately depends on your business needs. If building high-converting sales funnels with minimal technical work is your goal, ClickFunnels offers a streamlined solution. It’s designed to help users quickly create and optimize funnels with a focus on driving sales.
On the other hand, if your business requires more comprehensive CRM and marketing automation tools, Ontraport provides a powerful system for managing customer relationships and automating workflows. With advanced features for tracking customer behavior, segmenting audiences, and automating tasks, Ontraport is ideal for businesses that need more than just sales funnel functionality.
Each platform brings unique features and strengths to the table, so your choice will largely depend on which aspect of your business you prioritize most.
FAQs
1. Can I use ClickFunnels and Ontraport together?
Yes, many businesses use ClickFunnels for sales funnels and Ontraport for CRM and automation. They can easily integrate through tools like Zapier, allowing you to benefit from both platforms' strengths.
2. Which platform is better for small businesses?
For immediate sales, ClickFunnels is ideal. For long-term customer engagement and automation, Ontraport is the better choice.
3. What are some alternatives to ClickFunnels and Ontraport?
ClickFunnels Alternatives:
Kajabi: Great for course creators and membership sites.
Leadpages: Ideal for lead generation with landing pages.
Kartra: Combines funnel building, email marketing, and CRM.
Ontraport Alternatives:
HubSpot: Advanced CRM and inbound marketing tools.
ActiveCampaign: Strong email marketing and automation.
Zoho CRM: Affordable CRM for small to medium businesses.
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